AXIA Time, creator of ultra-custom Swiss-made timepieces, has revealed a series of limited-edition watch designs for teams currently in the hunt for the 12-team College Football Playoff (CFP).
College football fans can reserve their favorite timepieces from the dozens of designs — two styles for each of the top teams in the CFP Selection Committee's initial Top 25 rankings — at axiatime.com. The two styles, the Argos and Lythos, will be limited to only 100 watches apiece.
AXIA Time's unveiling comes amid a thrilling, topsy-turvy regular season in college football. As the Official Timepiece of the College Football Playoff, the U.S. watchmaker will ultimately engineer its limited-edition, heirloom-quality watches only for the 12 teams that make the expanded playoff field.
The remaining 13 teams' designs will not be produced, adding to the intrigue of a season that has seen several big upsets and upended weekly rankings.
Also as the Official Timepiece of the Heisman Trophy, Official Timepiece of the prestigious Tewaaraton Awards for college lacrosse, and the Official Timepiece of the Naismith Award for college basketball, AXIA Time has scored with these elite athletes by creating personalized timepieces of exceptional quality to commemorate life's biggest achievements and most unforgettable moments.
